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Most Common Postcard Marketing Mistakes

Several businesses already know the importance and benefits of postcard marketing. Postcard Marketing is the great way to get someone’s attention. Postcards are also excellent to:

Promote your product and service offers
Generate more website traffic and sales leads
Introduce your products and services
Keep in touch with new and existing customers

Mail first needs to be open to read. People often only look at envelop and decide that they are not interested. On the other hand, postcards are already open and ready to read and get readers attention. Postcard marketing is the cheapest form of direct mail marketing. Easy to create and generate the high rate of consumers response. When you combine all postcard marketing factors, you can see how powerful postcard marketing is.

So, it is very important to avoid common mistakes in the implementation of postcard marketing.

Not Targeting the Prospects

Make a best possible list of your target audience. You should have in-house list of the target audience. If you don’t have in house mailing list, you can create your own list or you can rent one to a list broker. For a free list, you can rent newsletter subscriber lists of and publication read by prospects in your target market.

Repetition mailing

For a successful, postcard marketing campaign, you need to have regular repetitive mailings. When you send postcards again and again to your target audience, it can build familiarity and credibility of your company among people. It is the best cost effective way to contact number of times your customers before it leads to sale and increase your revenue.

Postcard information

Postcard should contain brief personal message that can produce lovely expressive reaction from readers. It can generate extensively more replies than a long confusing message from your consumers than the postcard. However, at the same time postcard should look professional.

Mailing Missteps

Don’t use indicia, if possible. People consider it junk mail. First-class stamps may costs little more but, it makes postcard friendlier and generates more responses. First-class mail also offers you additional benefits such as “return to sender” – in case if the address is no longer valid. You can update your mailing lists with the first-class mailing. You should also consider dates of arrival, if you are unsure you can consult with your postal service.

Printing cost

Don’t spend too much money on your postcard printing. You can print postcards yourself for just pennies. If you have a large order, you can choose professional printers. They offer less cost per card as the number of postcards increase.

Postcards as Sales Pitch

Don’t provide too much information to your postcard. Just promote the benefit of your product and service. In this way, you can increase sales lead and website traffic. Use postcard to grab the reader’s attention.

Postcard design

Your postcard design should contain headlines, images, and important information. Use bright colors to get the consumer’s attention. Keep the message simple and brief – considering bullet points are a good option.

Contact information

Don’t forget to provide contact information such as telephone, fax, call number and email address. It’s a common sense to provide your company name as well.

Proofread

Before you print your postcard message, check spell, grammar, punctuation or any typological errors. You must proofread your message before printing. A great way to proofread is to read the message loudly. It is also good to have someone to review it because you may overlook mistakes.

You can make your postcard marketing tool more effective than ordinary simple postcard by simply avoiding these mistakes.

 

 

Stan Coyle has 25 years experience in Direct Mail marketing. He has taught seminars from New York to London and has settled in Tampa, Florida for a semi-retirement of fishing and relaxation. Not being able to leave work alone, he contributes to the success of postcard marketing customers all over the U.S. with his work at SonicPrint.com.

 

 

SonicPrint.com can help you with your Every Door Direct Mail marketing postcard programs. We have helped thousands of businesses with their postcard marketing and we are experts in the Every Door Direct Mail program.

 

 

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