Monthly Archives: August 2016

4 M’s of Effective Affiliate Marketing Management from Affiliate Summit West 2013

This was a conference session from Affiliate Summit West 2013, which took place January 13-15, 2013 at Caesars Palace, Las Vegas, NV.

Session speakers:
Sylvia Cintrón, Digital Media Director, AREA203 Digital

Session description:
Sylvia will share her experiences and accomplishments in the implementation of the core 4 M’s of effective affiliate marketing management values.

Experience level: Beginner, Intermediate
Target audience: Merchant/Advertiser
Niche/vertical: Affiliate Management


Note: the companies and positions listed above were current as of the time of the conference. Some of this information may have changed since then.

Affiliate Summit is the premier affiliate marketing conference.

This three day conference included an exhibit hall with affiliate merchants, vendors, and networks, as well as multiple tracks of educational sessions covering the latest trends and information from affiliate marketing experts.

Get more information on Affiliate Summit at
Video Rating: / 5

Donna McCarthy of and DMC Affiliate Consulting presents this week’s Tuesday’s Tips in online marketing. She explains the differences companies will run into when looking at who should run their affiliate marketing programs. There are distinct differences between having a network client services program link LinkShare or Commission Junction run your program as opposed to an Outsource PRogram Management firm. From lower costs, to more one on one attention as well as experience, OPM’s might be the better way to go.

Full Video Transcript at:
Video Rating: / 5

Affiliate Marketing Minute

In this video you’ll learn exactly why the “D Students” during school end up ruling the affiliate marketing business.

Affiliate Marketing is a unique form of marketing that can produce some amazing results. This type of marketing can best be described by earning a comission by promoting other peoples products. Essentially, you can choose a product that you like and promote the product or service. If you successfuly market the product then you will receive a commission or percentage of the sale for yourself.

There is a reason that “D” students win or become successful with Affiliate Marketing. When a person is within an academic environment he or she is expected to perform in a certain manner. Students are expected to act a certain way and achieve certain grades on tests and projects. The academic environment is very structured and some students have difficulty with structure.

Not all students work at the same level. Some people learn fast and some do not learn as quickly. A school environment is very structured and some students have a difficult time performing in an environment such as that. In addition, some students are simply not test takers. Some people may be bright but have difficulty with written tests. Therefore, the end result may be poor grades.

Students whom perform poorly in school may be very successful by using affiliate marketing techniques. Affiliate marketing is very cut and dry so almost anyone can understand how it works. You do not have to be an “A” student in order to sell a product or service.

Affiliate Marketing gives the person the opportunity to sell using their own style and technique. Therefore, there is no script to study or follow. Therefore, a “D” student using their own style can be quite successful within the business world. Many people who perform poorly in school may in fact be quite creative. Inventing your own creative way of promoting and selling can be very effective.

When a person is seeking to promote a product or service, once they sell themselves it makes the rest of the work quite easy. If a person or company is in need of a product or service and they like the person promoting the product you pretty much have it made.

Personality and product knowledge are key factors when marketing a useful product or service. The fact that the promoter is receiving a piece of the pie when the product is sold gives them more incentive to make a successful sale. When it comes to Affiliate Marketing, “Yes” money can be a definite motivator.

The majority of “D” students will be quite successful when using Affiliate Marketing. You don’t have to be a genius in order to sell something. Essentially, all you need is product knowledge as well as the drive to succeed within the sales and marketing arena.

There are on line short videos that give some basics about Affiliate Marketing and why it is so very effective. It may be helpful to view some of these helpful videos if you have the time.

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